Our task was to create a grand-scale video installation to become the centerpiece of a fashion show for the brand's new flagman store opening. Using a graphic grayscale aesthetic, we not only designed a mapping show in line with the brand's philosophy, but also integrated into the video the historical interior of GUM, the premier shopping destination on Moscow's Red Square, where the flagman store was being opened. Later this video became the roadshow and premiered at every boutique opening around Russia, including those in 2019.
Golikov Andrew, Rundev Ivan
Semenov Alexander, Ivanuchenko Roman, Oshin Mikhail