Our task was to create a grand-scale video installation to become the centerpiece of a fashion show for the brand's new flagman store opening. Using a graphic grayscale aesthetic, we not only designed a mapping show in line with the brand's philosophy, but also integrated into the video the historical interior of GUM, the premier shopping destination on Moscow's Red Square, where the flagman store was being opened. Later this video became the roadshow and premiered at every boutique opening around Russia, including those in 2019.
Credits:
General Producers:
Golikov Andrew, Rundev Ivan
Creative Director:
Davydov Denis
Operational Director:
Goncharenko Alina
Project Manager:
Koshechkina Polina
Art Directors:
Zharov Konstantin
CG/VFX Supervisor:
Kosogov Andrew
CG Generalists:
Semenov Alexander, Ivanuchenko Roman, Oshin Mikhail
UI Design:
Rozanov Artem
3d-modelers:
Turkin Anton
This is a work exhibited at the art event "GRADIATION DAIKANYAMA" held in 2019.
This movie is showing the process of motion graphics.
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Articles:
GRADATION Daikanyama
https://gradation-info.com/
NEORT
https://link.medium.com/hesKdIUPh6
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