MEIZU announced it's new intelligent assistant- aicy. Flatwhite Motion was very pleased to direct and create aicy's launch animation which was shown on Meizu's Keynote.

The aicy animation starts with the inner power of aicy in the micro world, just like the origin of life. "tao gives birth to one, one gives birth to two, two gives birth to three, three gives birth to everything", like cell division and recombination, points form lines, lines become shapes, blending and collision of sensibility (human) and rationality (AI), and finally, we see the integrated eye with full of energy meaning of the birth of aicy.

Thanks to Zelig Sound, the music and sound design does give the animation a new life.

Credits:

Production:
Flatwhite Motion

Executive Producer:
Alice Yang

Creative Director:
Max Zhang

Densigner:
Gina Zhai, Fanfan Jiang, Yanan Zhang

3D Designer:
Frank Song

2D Animator:
Max Zhang

Music and Sound Design:
Zelig Sound

Client:
MEIZU