"Wonderful Tools" is a celebration of the minimalist design aesthetic that made Apple famous. From the controls of the original iPod to the organic pulse of the Siri app, the design language of each Apple product is communicated quickly through clean lines, iconic shapes, and color accents that transition seamlessly from one to the next. This piece serves as an elegant: 90 second retrospective of the history of the Apple brand.

Credits:

BUCK Los Angeles - Design Firm
TBWA\Media Arts Lab Los Angeles - Agency
OMD Los Angeles - Media Distribution Company
Grizzlee Los Angeles - Production Company
Ryan Honey - Executive Creative Director - BUCK
Maurie Enochson - Executive Producer - BUCK
Georgia Tribuiani - Creative Director - BUCK
Jenny Ko - Creative Director - BUCK
Sunny Sattari - Producer - BUCK
Erin Lockard - Production Coordinator - BUCK
Jigyu Yoon - Art Director - BUCK
Esteban Esquivo - Animation Director - BUCK
Dae-Han Yi - Design - BUCK
Daniel Hyo Kim - Design - BUCK
Jigyu Yoon - Design - BUCK
Jordan Lyle - Design - BUCK
Zoe Schneider - Design - BUCK
Adam Webber - 2D Animation - BUCK
Esteban Esquivo - 2D Animation - BUCK
Juan Ricardo Hernandez - 2D Animation - BUCK
Zach Christy - 2D Animation - BUCK
Brent Anderson - Chief Creative Officer - TBWA\Media Arts Lab
Brian O'Rourke - Executive Creative Director - TBWA\Media Arts Lab
Greg Greenberg - Group Creative Director - TBWA\Media Arts Lab
Robbin Ingvarsson - Creative Director - TBWA\Media Arts Lab
Paul Wysocan - Creative Director - TBWA\Media Arts Lab
Kim Nguyen - Art Director - TBWA\Media Arts Lab
Randall Pomeroy - Executive Producer - TBWA\Media Arts Lab
Liz Taylor - Account Team - TBWA\Media Arts Lab
Jake Tucker - Account Team - TBWA\Media Arts Lab
Will McPherson - Account Team - TBWA\Media Arts Lab