Followfood isn't just another sustainable food brand; they are a real movement for raising awareness in consumer habits around the world. In this PSA, we teamed up with Tank Tank Hamburg to raise the awareness that food consumption habits matter and change our planet for good or for evil.
For "In Your Hands" film, we developed an art showing a contrast between the sad planet made by bad decisions and the hopeful world in humankind when changing consumption habits for sustainable choices.
After so many years doing animation, we know clearly that our way to impact the world with powerful and meaningful messages is to show unique designs that transmit Le Cube's soul and heart.
We hope by watching this film, you give a second thought on the next time you do your groceries, thinking that your choices impact the whole world.
Juan Manuel Freire, Fernanda Soma
Art Director: Santiago Oddis
TankTank GmbH, Hamburg
Followfood GmbH, Friedrichshafen
Till Felber, Stefan Zschaler