FX + X + SIMPSONS + MARATHON + HOLIDAYS + DISNEY + PLUS
D'oh! How to convey all that in a matter of ten seconds? We created three distinct concepts for this campaign. In a clever misdirect, we "wrapped" Simpsons characters in packages that look like classic Disney characters. In a riff on our BALLS IDs from the last marathon, we turned all the characters into PLUS signs. And we granted some lucky characters one "Wish upon a Star."
Credits:
Direction:
BLOCK & TACKLE
Creative Direction:
Adam Gault and Ted Kotsaftis
Producer:
Dorian Carli-Jones
Concept By: Gung-Kai Koo (Presents), Ted Kotsaftis (Wish Upon A Star), Mike Russo (Plus Characters)
Design: Yun Chen, Mike Russo, Wei-Shen Wang, Andrés Moncayo
Animation: Mike Russo, David Jouppi, Josh Parker, Hayato Yamane, Alex Winakor
Client:
X Networks
Stephanie Gibbons - President, Creative, Strategy & Digital, Multi-Platform Marketing
Steve Viola - SVP, Design and Visual Effects
Ethan Adelman - SVP, Content and Editorial
Tom Cropper - VP, Content & Editorial
Amie Nguyen - VP, Motion Design
Dara Barton - VP, Design and Visual Effects
Michael Perez - Director, Production, Motion Design
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