Followfood isn't just another sustainable food brand; they are a real movement for raising awareness in consumer habits around the world. In this PSA, we teamed up with Tank Tank Hamburg to raise the awareness that food consumption habits matter and change our planet for good or for evil.
For "In Your Hands" film, we developed an art showing a contrast between the sad planet made by bad decisions and the hopeful world in humankind when changing consumption habits for sustainable choices.
After so many years doing animation, we know clearly that our way to impact the world with powerful and meaningful messages is to show unique designs that transmit Le Cube's soul and heart.
We hope by watching this film, you give a second thought on the next time you do your groceries, thinking that your choices impact the whole world.
Credits:
Animation Studio:
Le Cube
Director:
Ralph Karam
Executive Production:
Juan Manuel Freire, Fernanda Soma
Animation Director:
Daniel Duche
Art Director: Santiago Oddis
Agency:
TankTank GmbH, Hamburg
Client:
Followfood GmbH, Friedrichshafen
Creative direction:
Till Felber, Stefan Zschaler
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Credits:
Client: Marvel
Post Production Design & Animation Studio:
Elastic
Creative Director:
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A...
