Leviathan closely collaborated with 900 North Michigan Shops in Chicago to engage visitors with a massive 190-foot LED digital art installation on its atrium ceiling. The Canopy, as it's known, is the digital centerpiece of a larger reinvention of this iconic retail destination. Visible from the street and all seven floors, the installation seeks to transform the 30-year-old complex into a 21st-century attraction that draws retailers and customers alike. The ever-evolving digital tapestry mimics a giant skylight, fully enveloping the visitors' shopping experience with artful stories that unfold over time. Developed to serve as sophisticated digital media installation featuring work from curated artists' around the globe, Leviathan leads the curation and content development efforts. Delivering an enhanced 900 North experience through the coordination of 3rd party collaborators, custom designed 3D themes and conceptual video productions. Cultivating a world-class destination where commerce, art and community converge under a new luxe atmosphere.
Credits:
Created and Designed:
Leviathan
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